Browsing Archive: December, 2013

The Power of Empathy

Posted by Joe on Tuesday, December 17, 2013, In : Marketing 
Improving my own empathy is something that I have been working on for some years.  It does not come naturally to me, like for my wife and others that I care about and respect.  I recently came across this very brief video (by RSA Short and narrated by Dr. BrenĂ© Brown) that does an excellent job of explaining empathy and gives some guidelines for people like me trying to improve out empathetic responses and connections with people:


https://www.youtube.com/watch?v=1Evwgu369Jw

From the video I gl...

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BtoB vs BtoC marketing

Posted by Joe on Wednesday, December 4, 2013, In : BtoB vs BtoC 
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing.  While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.  

At the end of the day, you are trying to move a person to take action...  The context of the engagement is different.  Getting a consumer to buy a candy bar (often an impulse purchase) is dif...

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