Browsing Archive: October, 2015

Cialdini - The Science of Persuasion

Posted by Joe on Tuesday, October 13, 2015, In : Professional Development 
I love being involved with the University of Georgia's Terry College of Business serving on the Marketing Executive Board. As part of my involvement there, I agreed to be the first participant in professor Jennifer Osbon's book club with marketing students. Tomorrow night I will be discussing Cialdini's fantastic book:

Influence: Science and Practice by Robert B. Cialdini (affiliate link)

Here is a cool illustrated video that explains the concepts in the book:

Hope you enjoy,

Continue reading ...

48in48 - Making History For Non-Profits In Atlanta

Posted by Joe on Sunday, October 11, 2015, In : Events 
When my friend, former boss, mentor, and now client, Jeff Hilimire told me about his idea many months ago to build 48 websites for 48 non-profits in 48 hours, my immediate response was "I am in". Most non-profits are more focused on doing good, than looking good, so the strong digital marketing community here in Atlanta could pitch in our talents to help them attract, convert, and retain donors and volunteers.

So much planning and preparation went into the 48in48 weekend. Over the course of th...

Continue reading ...