Showing category "BtoB vs BtoC" (Show all posts)

BtoB vs BtoC marketing

Posted by Joe on Wednesday, December 4, 2013, In : BtoB vs BtoC 
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing.  While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.  

At the end of the day, you are trying to move a person to take action...  The context of the engagement is different.  Getting a consumer to buy a candy bar (often an impulse purchase) is dif...

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