Posted by Joe on Tuesday, December 17, 2013,
In :
Marketing
Improving my own empathy is something that I have been working on for some years. It does not come naturally to me, like for others that I care about and respect. I recently came across this very brief video (by RSA Short and narrated by Dr. Brené Brown) that does an excellent job of explaining empathy and gives some guidelines for people like me trying to improve out empathetic responses and connections with people:
https://www.youtube.com/watch?v=1Evwgu369Jw
From the video I gleaned these 4 ... Continue reading ...
Posted by Joe on Wednesday, December 4, 2013,
In :
BtoB vs BtoC
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing. While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.
At the end of the day, you are trying to move a person to take action... The context of the engagement is different. Getting a consumer to buy a candy bar (often an impulse purchase) is dif... Continue reading ...
