Browsing Archive: December, 2020

Flexibility, Fluidity & Innovation in Sports Marketing

Posted by Joseph M on Thursday, December 3, 2020, In : Marketing 
As a member of the board of directors for the American Marketing Association's Atlanta Chapter, I had the opportunity to interview the Chief Marketing Officers of the:

We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered ...
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The (Only) Time I Almost Got Fired

Posted by Joe K on Wednesday, December 2, 2020, In : Professional Development 
In late 2007, I was hired as VP of Business Development and Marketing by a small digital agency called Spunlogic that would soon be acquired by Engauge. I got called into a meeting with my boss and three of my peers (VP of Client Services, VP of Strategy, and VP of Research and Innovation). They told me to learn how to do my job or GET OUT! Here is the story recounted by four of the people who were in the room:


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