Showing category "Marketing" (Show all posts)

Marketing Career Paths - Mine and others'

Posted by Joe K on Tuesday, October 16, 2018, In : Marketing 
I was asked to speak at the Georgia Marketing Education Association (GMEA) Conference to 100+ high school marketing teachers about my career path and the more general marketing career path.

Here is the video:

The post I reference in the presentation is here:

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Venn Diagram and AgencySparks Venn series launch

Posted by Joe on Wednesday, August 6, 2014, In : Marketing 
I am a big fan of clever Venn Diagrams.  Yesterday Google celebrated the 180th birthday of John Venn in one of their famous homepage doodles.  

A few weeks ago I came across an excellent Venn diagram posted by LinkedIn CEO - Jeff Weiner:

I reposted the diagram on my LinkedIn profile, and as of today I have received over 150 Likes and a bunch of comments and re-shares.  

The concept of a Venn diagram is so simple, but can be an effective way to explain how different ideas can be connected.  Kati...

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Insight, Objective, Strategy, and Tactic - Trojan War As An Analogy

Posted by Joe on Tuesday, June 24, 2014, In : Marketing 
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:


By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.

Would love to hear your thoughts.


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The Power of Empathy

Posted by Joe on Tuesday, December 17, 2013, In : Marketing 
Improving my own empathy is something that I have been working on for some years.  It does not come naturally to me, like for my wife and others that I care about and respect.  I recently came across this very brief video (by RSA Short and narrated by Dr. BrenĂ© Brown) that does an excellent job of explaining empathy and gives some guidelines for people like me trying to improve out empathetic responses and connections with people:

From the video I gl...

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