We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered ... Continue reading ...
Posted by Joe K on Tuesday, October 16, 2018,
In :
Marketing
I was asked to speak at the Georgia Marketing Education Association (GMEA) Conference to 100+ high school marketing teachers about my career path and the more general marketing career path.
Posted by Joe on Tuesday, June 24, 2014,
In :
Marketing
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:
By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.
Posted by Joe on Tuesday, December 17, 2013,
In :
Marketing
Improving my own empathy is something that I have been working on for some years. It does not come naturally to me, like for others that I care about and respect. I recently came across this very brief video (by RSA Short and narrated by Dr. Brené Brown) that does an excellent job of explaining empathy and gives some guidelines for people like me trying to improve out empathetic responses and connections with people:
