Flexibility, Fluidity & Innovation in Sports Marketing

Posted by Joseph M on Thursday, December 3, 2020 Under: Marketing
As a member of the board of directors for the American Marketing Association's Atlanta Chapter, I had the opportunity to interview the Chief Marketing Officers of the:

We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered how they have navigated issues like the resurgence of the social justice movement in 2020. I was able to get in a plug for The A Pledge, in which I and Setup are working to get Atlanta Marketing Agencies to commit to match the diversity of their teams to the diversity of Atlanta. We also covered digital transformation, advice from "competitors" and other industries, community support efforts, and what other marketers can learn from sports marketing.

Please take a listen for yourself:

Here is a screenshot from the event:

In : Marketing 

Tags: "atlanta braves"  "atlanta hawks"  "atlanta falcons"  "sports marketing"  "ama atlanta"   
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