Insight, Objective, Strategy, and Tactic - Trojan War As An Analogy

Posted by Joe on Tuesday, June 24, 2014 Under: Marketing
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:


By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.

Would love to hear your thoughts.


In : Marketing 

Tags: insight  marketing  "marketing and advertising"  "marketing strategy"  objective  strategy  tactic  "trojan war"  "the challenger sale" 
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