New Business in the Modern Age - Atlanta Ad Club event recap

Posted by Joe on Friday, May 30, 2014 Under: Events
I had the good fortune to moderate an EXCELLENT Atlanta Ad Club event entitled New Business in the Modern Age.  There were over 100 people in attendance and they were delighted by the all-star panel:

The event was sponsored by Nebo Agency and was held at the very cool venue - the Herman Miller Gallery on the West side of Atlanta. 

Here is the video of the event:

Atlanta Ad Club Event: New Business In Modern Age - 05/28 from Nebo Agency on Vimeo.

Thank you to Nebo Agency for capturing and editing the video.  (I really should refrain from standing in front of the projector...)

For those of you who have asked to see the presentations, here  you go:

Atlanta Ad Club - New Business in the Modern Age - May 2014 from Joe Koufman

Many of the comments made on Twitter are captured here: (be sure to click Read Next Page to see them all)

Some of the questions that were answered by the panel include:
  • What is the typical process for finding new clients for your agency?
  • How is your process different because of the size (breensmith = small, Sparks Grove = medium, Razorfish = large) of your agency?
  • What do you like best about the BD process?
  • What is the most exciting thing you have done to attract and convert a new client?
And for Scott, giving the client's perspective, he answered:
  • How do you usually connect with agencies?  
  • How do they find you/you find them?
  • What is the wackiest thing an agency has done to get your attention?
  • What were the best and worst pitches you have seen?
  • Are there things agencies should avoid if they ever want to work with you?
  • What best practices should agencies follow if they want to work with the Cartoon Network/Turner?
I hope to have video footage from the event to share with you soon.

Thank you to everyone who helped make this event a stunning success!


In : Events 

Tags: marketing agency business development  sales  razorfish  sparks grove  breensmith  cartoon network  atlanta ad club  agencysparks  nebo agency  herman miller gallery 
comments powered by Disqus