Showing Tag: " "atlanta hawks"" (Show all posts)

Flexibility, Fluidity & Innovation in Sports Marketing

Posted by Joseph M on Thursday, December 3, 2020, In : Marketing 
As a member of the board of directors for the American Marketing Association's Atlanta Chapter, I had the opportunity to interview the Chief Marketing Officers of the:

We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered ...
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