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Insight, Objective, Strategy, and Tactic - Trojan War As An Analogy

Posted by Joe on Tuesday, June 24, 2014, In : Marketing 
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:

 

By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.

Would love to hear your thoughts.

Best,
Joe
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