Posted by Joseph M on Thursday, December 3, 2020,
In :
Marketing
As a member of the board of directors for the American Marketing Association's Atlanta Chapter, I had the opportunity to interview the Chief Marketing Officers of the:
We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered ... Continue reading ...
Note: This post is the seventh in a (#JobSeeker) series that I am publishing to help those who are seeking their dream job. There are several tips that I feel incrementally increase your chance of being hired. These tips require hard work to implement, but the "sweat equity" will pay dividends when you land the job you have been coveting.
I thought it would be good for me to highlight candidates here in Atlanta that have approached me because they are interested in finding their next challenge... Continue reading ...
Wednesday morning I had the pleasure of serving on a panel discussion moderated by the infinitely talented UGA Digital Marketing professor and fellow AIMA board member - Jennifer Osbon. Joining us were long time friends Teresa Caro, Brian Rudolph, and Adam Naide. It was a lively discussion about the power of personal brand as it applies to both the physical and digital worlds.
Here is a picture of the entire panel:
Here is the Storify that I put together to capture many of the Tweets that happ... Continue reading ...
Posted by Joe on Monday, March 16, 2015,
In :
Events
Posted by Joe on Tuesday, November 18, 2014,
In :
Setup
There are so many exciting things happening for AgencySparks! I will not bore you with all of the details, but here is a quick list:
1. Several of our agencies have closed deals from the introductions we made to potential clients. This is the most important of any of the points on this list.
2. We got a new logo/brand and are working on a new website and marketing materials:
3. AgencySparks was mentioned in the Atlanta Business Chronicle along with a quote from me:
4. Our fourth employee join...
Continue reading ...
Posted by Joe on Tuesday, June 24, 2014,
In :
Marketing
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:
By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.
Would love to hear your thoughts.
Best,
Joe Continue reading ...
Posted by Joe on Wednesday, March 26, 2014,
In :
Setup
Big things have been happening for AgencySparks since I announced the company launch on February 2, 2014.
Between February 2nd and 5th, AgencySparks:
- Received our first signed agreement from an agency
- Got our Tax ID
- Formed our corporation
- Received our business license from the City of Atlanta
- Set up our checking account and accounting system
On February 6th, Michelle and I jumped on a plane to Peru where we experienced one of the most amazing trips of our lives. While on that trip, I received the... Continue reading ...
Posted by Joe on Tuesday, December 17, 2013,
In :
Marketing
Improving my own empathy is something that I have been working on for some years. It does not come naturally to me, like for others that I care about and respect. I recently came across this very brief video (by RSA Short and narrated by Dr. Brené Brown) that does an excellent job of explaining empathy and gives some guidelines for people like me trying to improve out empathetic responses and connections with people:
https://www.youtube.com/watch?v=1Evwgu369Jw
From the video I gleaned these 4 ... Continue reading ...
Posted by Joe on Wednesday, December 4, 2013,
In :
BtoB vs BtoC
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing. While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.
At the end of the day, you are trying to move a person to take action... The context of the engagement is different. Getting a consumer to buy a candy bar (often an impulse purchase) is dif... Continue reading ...
