Posted by Joe K on Thursday, March 2, 2017,
In :
Publicity
I love hanging out with my buddy Dana Barrett, but particularly together with her on the air on the Dana Barrett Show on biz1190!
Here is the segment I did with her on her radio show earlier this week where I talk about
AgencySparks and some of the changes we are making in 2017 to further grow the business:
Posted by Joe K on Wednesday, November 16, 2016,
In :
Publicity
I have had the distinct pleasure of serving as a guest on several podcasts and radio shows in the last year. Recently, I was able to participate in podcasts hosted in four different countries (US, Canada, UK, and Australia). During each interview, I try to talk about different topics related to AgencySparks and my entrepreneurial/business journey. I have attempted to capture all of them here, so you can give them a listen: Continue reading ...
Wednesday morning I had the pleasure of serving on a panel discussion moderated by the infinitely talented UGA Digital Marketing professor and fellow AIMA board member - Jennifer Osbon. Joining us were long time friends Teresa Caro, Brian Rudolph, and Adam Naide. It was a lively discussion about the power of personal brand as it applies to both the physical and digital worlds.
Here is a picture of the entire panel:
Here is the Storify that I put together to capture many of the Tweets that happ... Continue reading ...
Posted by Joe on Tuesday, April 21, 2015,
In :
Publicity
My friend Gene Hammett runs the fantastic site: LeadersInTheTrenches.com.
When he asked me to talk to him about how to hire a great sales person, I was excited to talk about the years of marketing and sales experience that lead me to founding AgencySparks. I have insight into what works and what does not, with regards to sales talent.
Please check out the podcast to learn more about what I shared with Gene:
http://leadersinthetrenches.com/148-hiring-and-managing-sales-rep-series-2-of-3-with-joe... Continue reading ...
Posted by Joe on Tuesday, June 24, 2014,
In :
Marketing
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:
By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.
Would love to hear your thoughts.
Best,
Joe Continue reading ...
Posted by Joe on Wednesday, June 4, 2014,
In :
Setup
Jason Swenk has built a nice business advising marketing agencies on how to be more successful. His experience comes from running a digital agency for 12 years before selling it in 2011.
Jason asked me to participate in one of his Smart Agency Master Classes. When I saw his A-list of other participants (including good friends Del Ross, Jeff Hilimire, Richard Warner, Simms Jenkins, John Waddy, Rich Wilson, and Raj Choudhury), it was a no brainer for me to get involved:
Here is a link to the po... Continue reading ...
Posted by Joe on Friday, May 30, 2014,
In :
Events
I had the good fortune to moderate an EXCELLENT Atlanta Ad Club event entitled New Business in the Modern Age. There were over 100 people in attendance and they were delighted by the all-star panel:
Continue reading ...
Posted by Joseph M on Monday, January 6, 2014,
In :
Agency Life
Today was the first time since college that I woke up on a Monday without a job. For some, that might be a terrifying experience, but I have to say that I am actually a bit relieved.
After leaving the comforts of my big agency job last week, I think the best path for me is to take some time (maybe a few weeks) to decompress and think about what I would like to do next. I am fortunate to be in the position that I can support our family without immediately taking my next job.
For many of us, ... Continue reading ...
