Showing Tag: "atlanta" (Show all posts)

Flexibility, Fluidity & Innovation in Sports Marketing

Posted by Joseph M on Thursday, December 3, 2020, In : Marketing

As a member of the board of directors for the American Marketing Association's Atlanta Chapter, I had the opportunity to interview the Chief Marketing Officers of the:

Atlanta Hawks and State Farm Arena - Melissa M. Proctor
Atlanta Falcons and Mercedes-Benz Stadium - Morgan Shaw Parker
Atlanta Braves - Adam Zimmerman

We talked about the pivots that these marketers had to make once COVID-19 rocked the sports and overall world and how they worked through those difficult early days. We also covered ...
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Community Engagement - Get Involved!

Posted by Joe on Wednesday, July 29, 2015, In : Personal Life

When our twins were born in 2010, my wife, Michelle asked me to reduce the number of activities in which I was involved. It was a very reasonable ask since family was important to us both, so I resigned from a few boards and focused on family and work. Now that the kids are headed to kindergarten and AgencySparks is going well, I have slowly gotten back involved in a number of initiatives which are important to me.

My goal for this post is to spark some interest from YOU in getting more invol...
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Atlanta Interactive Marketing Association - Personal Branding event

Posted by Joe on Friday, May 8, 2015, In : #JobSeeker Series

Wednesday morning I had the pleasure of serving on a panel discussion moderated by the infinitely talented UGA Digital Marketing professor and fellow AIMA board member - Jennifer Osbon. Joining us were long time friends Teresa Caro, Brian Rudolph, and Adam Naide. It was a lively discussion about the power of personal brand as it applies to both the physical and digital worlds.

Here is a picture of the entire panel:

Here is the Storify that I put together to capture many of the Tweets that happ...
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Judging the American Marketing Association - Atlanta - AMY Awards

Posted by Joe on Monday, March 16, 2015, In : Events

(Fantastic logo designed by AgencySparks partner agency - Brand Fever)

I was so honored to be asked to serve as a judge for this year's AMY Awards, which was the 58th annual gala hosted by the American Marketing Association's Atlanta Chapter. The other judges that joined me included:

Patricia Arundel, Global Head of Media, Technology and Telecom, Google
Elena Bakhtina, VP of Marketing and Business Development, GICSOFT, Inc.
Toby Bloomberg, Co-Founder, Diva Foodies
Elizabeth Clubb, Founder and Prin...

Top 10 most exciting happenings at AgencySparks so far in 2014!

Posted by Joe on Tuesday, November 18, 2014, In : Setup

There are so many exciting things happening for AgencySparks! I will not bore you with all of the details, but here is a quick list:

1. Several of our agencies have closed deals from the introductions we made to potential clients. This is the most important of any of the points on this list.

2. We got a new logo/brand and are working on a new website and marketing materials:

3. AgencySparks was mentioned in the Atlanta Business Chronicle along with a quote from me:

4. Our fourth employee join...
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New Business in the Modern Age - Atlanta Ad Club event recap

Posted by Joe on Friday, May 30, 2014, In : Events

I had the good fortune to moderate an EXCELLENT Atlanta Ad Club event entitled New Business in the Modern Age. There were over 100 people in attendance and they were delighted by the all-star panel: