Showing Tag: "influence" (Show all posts)

Cialdini - The Science of Persuasion

Posted by Joe on Tuesday, October 13, 2015, In : Professional Development 
I love being involved with the University of Georgia's Terry College of Business serving on the Marketing Executive Board. As part of my involvement there, I agreed to be the first participant in professor Jennifer Osbon's book club with marketing students. Tomorrow night I will be discussing Cialdini's fantastic book:

Influence: Science and Practice by Robert B. Cialdini (affiliate link)

Here is a cool illustrated video that explains the concepts in the book:



Hope you enjoy,
Joe
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