Showing Tag: "agencysparks" (Show all posts)

Celebrating the Second Anniversary of AgencySparks!

Posted by Joe on Thursday, February 4, 2016, In : AgencySparks 
It is hard to believe that today is the second anniversary of AgencySparks! It seems like just yesterday that we were celebrating the first anniversary.

Two years ago I acted on my dream to build a company that connects brands to specialist marketing agencies, and it is hard to comprehend how much it has grown in the past few years.

We have had the good fortune to work with some amazing agencies:


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AgencySparks' First Anniversary TODAY!

Posted by Joe on Monday, February 2, 2015, In : AgencySparks 
Today is the official first anniversary of the incorporation of AgencySparks!

To celebrate, we have launched a shiny new website:



Please check it out at AgencySparks.com and we would love to get your feedback!

Here is the blog post I wrote last week celebrating some of the highs and lows from the first year.

Special thanks go Lindsay and Ben at Bright Fox Agency for helping us with our new brand, logo, business cards, infographics, collateral materials, and website!

Thank you again for your suppor...

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One Year with AgencySparks!

Posted by Joe on Tuesday, January 27, 2015, In : AgencySparks 
It is so hard to believe that it has been a year since I founded AgencySparks! Here is the blog post that I wrote in February 2, 2014 announcing the company launch.



I have learned so much in the last year!

Here are a few insights:


1. Being an entrepreneur is hard work. Someone asked me early on what is was like not having a boss anymore. My response was quick: now I have many bosses (the agencies with which we work) vs. just one. Also being counted on by others for their paychecks is a great re...

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Top 10 most exciting happenings at AgencySparks so far in 2014!

Posted by Joe on Tuesday, November 18, 2014, In : AgencySparks 

There are so many exciting things happening for AgencySparks! I will not bore you with all of the details, but here is a quick list:

1. Several of our agencies have closed deals from the introductions we made to potential clients. This is the most important of any of the points on this list.

2. We got a new logo/brand and are working on a new website and marketing materials:

    

3. AgencySparks was mentioned in the Atlanta Business Chronicle along with a quote from me:



4. Our fourth employee join...
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Venn Diagram and AgencySparks Venn series launch

Posted by Joe on Wednesday, August 6, 2014, In : Marketing 
I am a big fan of clever Venn Diagrams.  Yesterday Google celebrated the 180th birthday of John Venn in one of their famous homepage doodles.  

A few weeks ago I came across an excellent Venn diagram posted by LinkedIn CEO - Jeff Weiner:



I reposted the diagram on my LinkedIn profile, and as of today I have received over 150 Likes and a bunch of comments and re-shares.  

The concept of a Venn diagram is so simple, but can be an effective way to explain how different ideas can be connected.  Kati...

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Adding to the AgencySparks Team Again - Welcome Katia Herrera

Posted by Joe on Wednesday, June 11, 2014, In : AgencySparks 
We are so pleased to welcome Katia Herrera to AgencySparks!  




Katia joins Stephanie Peterman and me as our third employee and a valuable member of our team.  We were thrilled to have Katia join us due to her enthusiasm, stellar intellect, and strong work ethic.

Katia will be graduating from the Terry College of Business at the University of Georgia in August 2014.  She will be receiving her Bachelor of Business Administration (BBA) in Marketing with a Digital Marketing area of interest.  

During...

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New Business in the Modern Age - Atlanta Ad Club event recap

Posted by Joe on Friday, May 30, 2014, In : Events 
I had the good fortune to moderate an EXCELLENT Atlanta Ad Club event entitled New Business in the Modern Age.  There were over 100 people in attendance and they were delighted by the all-star panel:


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New Business in the Modern Age - Atlanta Ad Club - May 28th

Posted by Joe on Wednesday, May 14, 2014, In : Events 


On May 28th, I will be moderating an outstanding panel of experts for the Atlanta Ad Club on the topic 
New Business In The Modern Age. (REGISTER HERE)

We will be hearing stories from different sized agencies - large (Razorfish), medium (Sparks Grove), a small (breen★smith advertising) and a client (Cartoon Network).  Each panelist will be delivering a 10 minute presentation of stories about the good, bad, and ugly of agency business development and then we will open it up to questions from t...

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AgencySparks First Hire - Stephanie Peterman

Posted by Joe on Thursday, May 1, 2014, In : AgencySparks 
I am extremely proud and excited to announce that Stephanie Peterman has joined AgencySparks as our Director of Business Development

Stephanie left Engauge/Moxie a few months ago to join a small digital agency, and I immediately began talking to her about the idea of joining AgencySparks.  In case you do not know about Stephanie's very interesting career path, here are a few of the highlights:

  • Stephanie was a Journalism major at the prestigious Newhouse School of Public Communications at Syra...

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First look at the AgencySparks offices

Posted by Joe on Monday, April 21, 2014, In : AgencySparks 
Many have asked me about our new offices.  I wanted to give you a glimpse into our space.  We are very fortunate to have an amazing location right where the Buckhead and Midtown neighborhoods of Atlanta come together.

Here are some photos (in order of how you move through the space, when you visit):















Here is the floor plan:



Looking forward to having you visit us at AgencySparks!

Best,
Joe

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AgencySparks and me featured on Jeff Hilimire's blog!

Posted by Joe on Friday, April 18, 2014, In : AgencySparks 
Long time friend and colleague - Jeff Hilimire (CEO of Dragon Army and former president of Engauge) has been writing a series of blog posts in which he asks a CEO five questions.  Today he featured his questions for me and my answers:

http://jeffhilimire.com/2014/04/5-questions-for-a-new-ceo-joe-koufman-agency-sparks/

What fun!  

Thanks Jeff!




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AgencySparks - Major Momentum

Posted by Joe on Wednesday, March 26, 2014, In : AgencySparks 
Big things have been happening for AgencySparks since I announced the company launch on February 2, 2014.  

Between February 2nd and 5th, AgencySparks:
  • Received our first signed agreement from an agency
  • Got our Tax ID
  • Formed our corporation
  • Received our business license from the City of Atlanta
  • Set up our checking account and accounting system
On February 6th, Michelle and I jumped on a plane to Peru where we experienced one of the most amazing trips of our lives.  While on that trip, I received the...

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AgencySparks - A New Company Is Born

Posted by Joe on Sunday, February 2, 2014, In : AgencySparks 
I could not be any more excited to announce that I have launched a new company - AgencySparks!  



AgencySparks provides business development and communications consulting services to marketing agencies.  

I want to share the story of how the company was born:

Very soon after I left my agency of the last six years, in early January of 2014, I felt VERY fortunate to have several excellent opportunities.  Most of them were with small-medium sized agencies looking for me to help them grow, like I ha...

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