Showing Tag: "business" (Show all posts)

Cialdini - The Science of Persuasion

Posted by Joe on Tuesday, October 13, 2015, In : Professional Development 
I love being involved with the University of Georgia's Terry College of Business serving on the Marketing Executive Board. As part of my involvement there, I agreed to be the first participant in professor Jennifer Osbon's book club with marketing students. Tomorrow night I will be discussing Cialdini's fantastic book:

Influence: Science and Practice by Robert B. Cialdini (affiliate link)

Here is a cool illustrated video that explains the concepts in the book:




Hope you enjoy,
Joe


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Community Engagement - Get Involved!

Posted by Joe on Wednesday, July 29, 2015, In : Personal Life 
When our twins were born in 2010, my wife, Michelle asked me to reduce the number of activities in which I was involved. It was a very reasonable ask since family was important to us both, so I resigned from a few boards and focused on family and work. Now that the kids are headed to kindergarten and AgencySparks is going well, I have slowly gotten back involved in a number of initiatives which are important to me.

My goal for this post is to spark some interest from YOU in getting more invol...

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Featured on the Leaders in the Trenches blog

Posted by Joe on Tuesday, April 21, 2015, In : Publicity 
My friend Gene Hammett runs the fantastic site: LeadersInTheTrenches.com.



When he asked me to talk to him about how to hire a great sales person, I was excited to talk about the years of marketing and sales experience that lead me to founding AgencySparks. I have insight into what works and what does not, with regards to sales talent.

Please check out the podcast to learn more about what I shared with Gene:

http://leadersinthetrenches.com/148-hiring-and-managing-sales-rep-series-2-of-3-with-joe...

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AgencySparks' First Anniversary TODAY!

Posted by Joe on Monday, February 2, 2015, In : AgencySparks 
Today is the official first anniversary of the incorporation of AgencySparks!

To celebrate, we have launched a shiny new website:



Please check it out at AgencySparks.com and we would love to get your feedback!

Here is the blog post I wrote last week celebrating some of the highs and lows from the first year.

Special thanks go Lindsay and Ben at Bright Fox Agency for helping us with our new brand, logo, business cards, infographics, collateral materials, and website!

Thank you again for your suppor...

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Top 10 most exciting happenings at AgencySparks so far in 2014!

Posted by Joe on Tuesday, November 18, 2014, In : AgencySparks 

There are so many exciting things happening for AgencySparks! I will not bore you with all of the details, but here is a quick list:

1. Several of our agencies have closed deals from the introductions we made to potential clients. This is the most important of any of the points on this list.

2. We got a new logo/brand and are working on a new website and marketing materials:

    

3. AgencySparks was mentioned in the Atlanta Business Chronicle along with a quote from me:



4. Our fourth employee join...
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Adding to the AgencySparks Team Again - Welcome Katia Herrera

Posted by Joe on Wednesday, June 11, 2014, In : AgencySparks 
We are so pleased to welcome Katia Herrera to AgencySparks!  




Katia joins Stephanie Peterman and me as our third employee and a valuable member of our team.  We were thrilled to have Katia join us due to her enthusiasm, stellar intellect, and strong work ethic.

Katia will be graduating from the Terry College of Business at the University of Georgia in August 2014.  She will be receiving her Bachelor of Business Administration (BBA) in Marketing with a Digital Marketing area of interest.  

During...

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AgencySparks featured on Smart Agency Master Class - What can you do better in your Agency’s Business Development?

Posted by Joe on Wednesday, June 4, 2014, In : AgencySparks 
Jason Swenk has built a nice business advising marketing agencies on how to be more successful.  His experience comes from running a digital agency for 12 years before selling it in 2011.

Jason asked me to participate in one of his Smart Agency Master Classes.  When I saw his A-list of other participants (including good friends Del Ross, Jeff Hilimire, Richard Warner, Simms Jenkins, John Waddy, Rich Wilson, and Raj Choudhury), it was a no brainer for me to get involved:



Here is a link to the po...

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New Business in the Modern Age - Atlanta Ad Club event recap

Posted by Joe on Friday, May 30, 2014, In : Events 
I had the good fortune to moderate an EXCELLENT Atlanta Ad Club event entitled New Business in the Modern Age.  There were over 100 people in attendance and they were delighted by the all-star panel:


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AgencySparks First Hire - Stephanie Peterman

Posted by Joe on Thursday, May 1, 2014, In : AgencySparks 
I am extremely proud and excited to announce that Stephanie Peterman has joined AgencySparks as our Director of Business Development

Stephanie left Engauge/Moxie a few months ago to join a small digital agency, and I immediately began talking to her about the idea of joining AgencySparks.  In case you do not know about Stephanie's very interesting career path, here are a few of the highlights:

  • Stephanie was a Journalism major at the prestigious Newhouse School of Public Communications at Syra...

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AgencySparks - A New Company Is Born

Posted by Joe on Sunday, February 2, 2014, In : AgencySparks 
I could not be any more excited to announce that I have launched a new company - AgencySparks!  



AgencySparks provides business development and communications consulting services to marketing agencies.  

I want to share the story of how the company was born:

Very soon after I left my agency of the last six years, in early January of 2014, I felt VERY fortunate to have several excellent opportunities.  Most of them were with small-medium sized agencies looking for me to help them grow, like I ha...

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BtoB vs BtoC marketing

Posted by Joe on Wednesday, December 4, 2013, In : BtoB vs BtoC 
I am often asked about the differences between business-to-business marketing and business-to-consumer marketing.  While BtoB has its nuances: nurturing leads along a pipeline, buying teams vs. individuals, slower sale cycle, and more expensive products there are many more similarities than differences.  

At the end of the day, you are trying to move a person to take action...  The context of the engagement is different.  Getting a consumer to buy a candy bar (often an impulse purchase) is dif...

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