Browsing Archive: June, 2014

Insight, Objective, Strategy, and Tactic - Trojan War As An Analogy

Posted by Joe on Tuesday, June 24, 2014, In : Marketing 
I have been spending a lot of time talking both to both clients and agencies about Insight, Objective, Strategy, and Tactic. It seems that a lot of people confuse them, so I have suggested the Trojan War as an excellent analogy to explain the differences:

 

By the way, if you want to see a hilarious rendition of the Trojan War story, check out this video.

Would love to hear your thoughts.

Best,
Joe
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Adding to the AgencySparks Team Again - Welcome Katia Herrera

Posted by Joe on Wednesday, June 11, 2014, In : Setup 
We are so pleased to welcome Katia Herrera to AgencySparks!  




Katia joins Stephanie Peterman and me as our third employee and a valuable member of our team.  We were thrilled to have Katia join us due to her enthusiasm, stellar intellect, and strong work ethic.

Katia will be graduating from the Terry College of Business at the University of Georgia in August 2014.  She will be receiving her Bachelor of Business Administration (BBA) in Marketing with a Digital Marketing area of interest.  

During...
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AgencySparks featured on Smart Agency Master Class - What can you do better in your Agency’s Business Development?

Posted by Joe on Wednesday, June 4, 2014, In : Setup 
Jason Swenk has built a nice business advising marketing agencies on how to be more successful.  His experience comes from running a digital agency for 12 years before selling it in 2011.

Jason asked me to participate in one of his Smart Agency Master Classes.  When I saw his A-list of other participants (including good friends Del Ross, Jeff Hilimire, Richard Warner, Simms Jenkins, John Waddy, Rich Wilson, and Raj Choudhury), it was a no brainer for me to get involved:



Here is a link to the po...
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